When you set aside your media buying budget, do you set aside a certain amount—10%, 20%, or maybe even 50%—to throw away on bad decisions? We’ve never met anyone who does.
Yet most agencies act like this was the case, when they procured online media for their clients.
At Codex, we help you decide which media buys are obviously best for you, and which are acceptable risks for testing. More importantly, we can help you decide which buys are bringing in the biggest ROI, so that you can leverage them for as long as they are profitable.
We also know that media buys aren’t always as directly trackable as PPC or email campaigns. But we do know what metrics to focus on in order to judge the success of every dollar you spend in your media campaign.
Even if you’re offering a brand new product to the world, if you know who your target audience is, Codex will have a line on where some of your most profitable media buys are likely to be. And we can help you find even more.
Online Media Buys
With literally thousands of options to choose from, online media buys can seem intimidating even to businesses with plenty of online marketing experience. As an online agency, Codex will help you navigate the often-mysterious world of the Web and mobile media buys.
People get more of their news and entertainment media from the Internet than ever before. We know how to reach the ones you want, where you want, so that they’ll want what you’ve got.
We even offer small test-buys, the same as you might buy for direct mail or PPC. This allows you to try out potentially profitable channels, publishers, and markets with little to no risk.
Offline Media Buys
While Codex specializes in online marketing, we also understand how important it is that your online media buys work hand-in-hand with your TV, radio, and print media buys. We offer:
- Online Media Buys: Display, Social Media, Video, Ad Networks
- Radio Media Buys: Local, National, Syndicated, & Spot Ads
- Television Media Buys: Cable, Satellite, Broadcast, Network
- Newspaper, Magazine, Direct Mail Flier, & Other Print Buys
Contact Codex today to find out how you can grow your profits with online media buys, and select radio, print, and television media buys.