Codex believes in knowing the results of every single penny you spend-and we know how to measure it!
That’s why we strictly follow the direct marketing model of advertising. Clients who come to us from non-DM fields are always amazed at how we boost their profits and account for every penny–instead of repeating the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
The biggest problem with advertising today is that most people still don’t know which half of their advertising is really working. That’s understandable if you’re not an advertising professional–and inexcusable if you are.
Codex marketing knows which half is which.
We know which half works because we test each half against the other half, and only keep the half that works best. Then we make the good half better by testing it in the market on a daily basis, so that you always have an ad that works right now.
We know which half works because of our knowledge of analytics and our commitment to constantly testing: testing headlines, testing traffic sources, testing strategies, even testing campaigns. The great thing about these tests is that, ultimately, you come out the winner!
We can even give you actionable figures when it comes to SEO-an area where most agencies find it difficult to be precise, but which can bring in tremendous ROI, and have branding & trust benefits that can’t be measured in units sold.
Codex is also a channel-neutral and tactic-neutral agency; that means we aren’t attached to any particular methods or channels. In fact, you might say our favorite channels and tactics are the ones that bring you the most positive results.
- Media Buying
- Banner Ads
- Content Marketing
- Competitive Analysis
- Traffic Analysis
- Conversion Testing
- A/B & Multivariate Testing
- Site Conversion & SEO Overhauls
- Reputation Management
- Social Media
- Comprehensive Marketing Strategy
Contact us today to learn how you can make your advertising dollars more effective.